Product Metrics
Q1. Metric for Finance
Which
of these is not a commonly used business metric in the finance domain?
A. Average payload
B. Gross profit
C. Marginal costs
D. Operating margin
Answer: Average payload
Explanation: It is a metric commonly used in the mining or
transportation industry. Payload is what a vehicle carries, whereas the others
are related to finance.
Q2. KPI for Consumer Service
Which of these is not a KPI based on or
related to consumer service?
A. Customer satisfaction
B. Response time
C. Applicant-to-hire ratio
D. No. of user complaints
Answer: C
Explanation: It is a metric generally used in the Human Resource
department whereas the others are related to customer service.
Q3. North Star for Companies
Which
of the following is least likely to be the north star metric for the
corresponding companies?
A. Walmart : Supplier Quality Index
B. Zoom : Weekly Hosted Meetings
C. Medium : Total Time Spent Reading
D. Twilio : Total Messages Sent
Answer: A
Explanation: The north star metric for Walmart is revenue per
customer.
Supplier
quality index is not likely to be the north star metric because the company’s
main goal won’t be to improve the supplier quality but rather increase the
product sales.
Q4. North
Star for Instagram
Which
of the following is most likely to be the north star metric for Instagram?
A. Average number of likes & comments per post
B. Number of monthly active users
C. Number of direct messages sent per day
D. Number of ads targeted per week
Answer: B
Explanation: Out of all these, the most important metric for Instagram is the
“number of monthly active users”.
- No. of direct messages can be a north
star metric for apps like messenger.
- No. of likes, dislikes are subjective and
depend upon the content.
- No. of ads targeted can be a support
metric which should increase with the increase in the no. of active users.
Q5. Key Performance Indicator
What
is a Key Performance Indicator?
A. A way to assess employee behaviour
B. A synopsis of a business' digital marketing
C. A measurable value for tracking business goals
D. A look back at all the previous year's objectives
Answer: C
Explanation: Key performance indicators (KPIs) are business
metrics used by corporate executives and other managers to track and analyze
factors deemed crucial to the success of an organization.
